Unsinkable Ship: Philosophical Thoughts on Corporate Survival

Author: Deng Zhenghong
Publisher:
Publish Date: 2007-01-01
Features: This book uses vivid stories and typical cases, combined with the author's accumulated thoughts and survival insights during the research on future corporate survival management, to elaborate on nine aspects—strategy, crisis, change, philosophy, habits, employees, competition, market, and responsibility. Under the trend of global economic integration and the highly uncertain competition in the future, it explains how businesses can survive, develop, and endure. Strategic planning leads to decisive victories. Survival is the origin point of all corporate propositions. If the survival issue of a business is thoroughly considered, the operation of management will be smooth and effortless. It not only allows for active living in the present but also enables free and bold strides toward a carefree future!
Survival is a very practical discipline, both long-term and immediate, for both businesses and employees. This book uses vivid stories and typical cases, combined with the author's accumulated thoughts and survival insights during the research on future corporate survival management, to elaborate on nine aspects—strategy, crisis, change, philosophy, habits, employees, competition, market, and responsibility. Under the trend of global economic integration and the highly uncertain competition in the future, it explains how businesses can survive, develop, and endure.