Aromatherapy Legend: Building a World-Class Direct Selling Company

Author: (USA) Coppage
Publisher:
Publish Date: 2007-01-01
Features: In 1886, founder David Маккони distributed samples of perfume, and thus Avon embarked on a long journey. This company, long known for its doorbell ringing and door-to-door sales, has now grown into the world's largest direct-selling organization, with nearly 5 million sales representatives in over 140 countries. Through exclusive interviews with former and current CEOs of the company and access to a wealth of firsthand materials, the author reveals the arduous journey of Avon as it transformed from a small book-selling company into a world-class beauty and cosmetics company. Under the author's vivid descriptions, you can learn how Avon changed the "rules of the game" in the industry by encouraging women around the world to start their own businesses, how it perfected the "door-to-door sales" model, how it achieved true internationalization by catering to the needs and customs of women worldwide, how it achieved product innovation and brand reinvention, and how it promoted charitable causes globally. This book is both insightful and entertaining, offering an authoritative, vivid, and detailed introduction to the story behind this highly successful and respected company. At the same time, any business, regardless of its size, can benefit greatly from Avon's unique sales and marketing methods.