Author: Li Huali
Publisher:
Publish Date: 2006-10-01
Features: Yichulu has always been committed to becoming a fresh food-focused supermarket. Fresh food has always been Yichulu's specialty. In addition to meeting customers' one-stop shopping needs at low prices, Yichulu has been renowned for its delicious, fresh, and high-quality fresh products. This book provides a comprehensive revelation of the retail giant, with in-depth analysis through slides. It fully deciphers the operational management techniques of fresh food-focused hypermarkets. High-quality and delicious fresh products are one of Yichulu's business characteristics and the main weapon that sets it apart from competitors, forming the competitive advantage of Yichulu's hypermarket. To ensure the quality of fresh food, Yichulu has established a dedicated QC quality control team to strictly control the quality of its self-supplied fresh products, and it strives to cooperate with large manufacturers as suppliers to absolutely guarantee product quality and safety. Fresh food loss can be roughly divided into two categories: one is loss caused by damage to fresh goods, such as tangible losses due to goods being lost, wasted, or spoiled; the other is loss without damage to goods, such as intangible losses due to discounts, clearance sales, invoice errors, or input errors. Yichulu has different control methods for different types of losses. Private-label products are a typical business characteristic of Yichulu. The sales of Yichulu's private-label products account for more than 10% of the total sales revenue of Yichulu's hypermarket, making them an important source of sales profit. Due to Yichulu's well-developed private-label strategy, its private-label products have gradually gained favor with a broad consumer base.
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