Deal First: Eighteen Tactics for Key Account Sales

Author: Meng Zhaochun
Publisher:
Publish Date: 2009-05-01
Features: Without a deal, how can there be sales? Closing is the ultimate goal of marketing and the lifeline of business survival. In sales activities, there are always two hard truths: First, sell it; second, sell it at a good price. This book explores eighteen strategies for large account sales centered around the concept of "closing," with every strategy focused on closing and grounded in practice. Its purpose is to help salespeople develop solid fundamental skills, reject excuses for failure, and truly prove their worth with results. At the same time, it effectively addresses the common issue in businesses where "too much mid-game maneuvering occurs, lacking the final touch." The methods in this book prioritize practicality over theory, making them easy to teach, learn, and replicate. Practicality—do it—closing is the hard truth!