Experience and Creative Marketing: Building a Third Place

Author: (Austrian) Christian Mikunda
Publisher:
Publish Date: 2006-10-01
Features: Experience and creative marketing, creating the "Third Place." Brand experience centers and flagship stores, urban entertainment hubs and trendy restaurants—they all belong to the new experiential world of the economy. Trade shows and exhibitions have become places with spiritual entertainment functions. After beautifully renovated homes and aesthetically enhanced workplaces, "Third Places" have also become public spaces where one can feel a sense of home and serve as spiritual refueling stations. They are sensational marketing experiences, like "mobile advertisements." However, they are also manifestations of mature group experiences, providing people with both practical life assistance and spiritual massages. Without them, the charm of our living spaces would be halved. In this book, the author is the first to decode the psychological secrets hidden in these new types of venues, revealing their secret techniques and high-level planning strategies.