Business trip

Author: (UK) Davidson, (UK) Coupe, translated by Lü Wanzhao
Publisher:
Publish Date: 2006-05-01
Features: Business travel is one of the fastest-growing sectors in the tourism industry. Statistics show that in many developed countries, business travel accounts for one-quarter to one-third of the tourism market. People have recognized the important role of business in improving efficiency and enhancing effectiveness, and business has spread globally. In many advanced training courses, the study of business travel is gaining increasing attention. This book provides a comprehensive and in-depth research on the global business travel market, with arguments covering the application of information and communication technologies, return on investment, ethical issues, and the impact of terrorism on business travel, among other aspects. The learning objectives, suggestions for in-depth research, professional terminology, and a wealth of references included in the book create conditions for students to study business travel as a course and for further research. Business Travel is written by experienced experts in the field of business tourism teaching and research. Rob Davidson is a senior lecturer in the Department of Tourism at Westminster University, specializing in events and business travel. Business Travel is suitable as a textbook and teaching reference for undergraduate and graduate students in tourism, as well as for industry organizations that provide services for marketing conferences, exhibitions, incentive travel, and group business travel.