Business-to-Business Electronic Market: Buyer-Seller Relationship Perspective

Author: Wang Shan
Publisher:
Publish Date: 2006-09-01
Features: This book explores the adoption, functional selection, and impact of B2B electronic markets from the perspective of buyer relationships. From the perspective of electronic market adoption, dominant firms and powerful firms can significantly influence and accelerate the adoption of electronic markets. Based on transaction cost economics and network organization theory, this book elaborates in detail on the factors influencing firms' functional selection for electronic markets, such as transaction uncertainty, transaction frequency, and non-negotiable contract elements. Finally, the book thoroughly discusses the efficiency of short-term interfirm relationships and what forms these efficiencies and efficiency improvements take. The intended audience includes researchers in B2B e-commerce, practitioners in B2B e-commerce, and beginners in B2B electronic markets.