Sales: Break all the conventions

Author: Dan Kennedy (USA)
Publisher:
Publish Date: 2006-09-01
Features: This book is divided into six parts. The first chapter contains the 15 strategies I often use in sales, any one of which can significantly improve your sales performance. In the second chapter, I discuss the preparation work to be done before sales: finding, attracting, and engaging in sales communication with potential customers. In the third chapter, I establish a framework for an effective sales process, many of the strategies from the first and second chapters can be applied to this framework. In the fourth chapter, I talk about the common mistakes salespeople make in sales. In the fifth chapter, I frankly share with you an alternative sales method that I personally believe is effective and valuable. It may not be suitable for everyone—perhaps not for you. To be honest, I was quite conflicted about whether to include it in this book. But in the end, I decided to share my winning formula—concealing valuable information that brought me success, which would be unfair to the readers. You may flexibly adopt it based on your actual situation. This book is divided into six parts. The first chapter contains the 15 strategies I often use in sales, any one of which can significantly improve your sales performance. In the second chapter, I discuss the preparation work to be done before sales: finding, attracting, and engaging in sales communication with potential customers. In the third chapter, I establish a framework for an effective sales process, many of the strategies from the first and second chapters can be applied to this framework. In the fourth chapter, I talk about the common mistakes salespeople make in sales. In the fifth chapter, I frankly share with you an alternative sales method that I personally believe is effective and valuable. It may not be suitable for everyone—perhaps not for you. To be honest, I was quite conflicted about whether to include it in this book. But in the end, I decided to share my winning formula—concealing valuable information that brought me success, which would be unfair to the readers. You may flexibly adopt it based on your actual situation.