Low-Cost Strategy for Unconventional Profit: Big Profit with a Small Budget (Marketing Wisdom in the Era of Thin Margins)

Author: (English) Patrick Fagan
Publisher:
Publish Date: 2006-05-01
Features: This book is rich in practical advice and low-cost creative ideas, helping businesses find and seize unlimited business opportunities. The author provides an in-depth analysis of the different combinations of marketing elements, offering businesses realistic and effective marketing activity options—big marketing on a small budget. The book includes: How to accurately identify the target market; How to carefully select the marketing element combination; How to meticulously plan and implement effective marketing strategies; How to ensure maximum sales and service benefits. Reading this book will enable you to: Gain a panoramic view of marketing, effectively utilize public relations and advertising, successfully establish a mail-order sales model, add creative elements to promotions, fully showcase brand appeal at exhibitions, reasonably coordinate large-scale promotional activities, master the negotiation skills of telesales, and establish a perfect sales support system. The main purpose of this book is to explain the unique low-cost marketing model, ensuring that businesses achieve more profits and rapid growth.