Management: Cases. Question Bank. Lectures

Author: Xu Bo
Publisher:
Publish Date: 2006-08-01
Features: Management is one of the most important activities among various human endeavors. It is a conscious, organized, and continuous coordinated activity aimed at achieving a common goal. As a scientific theoretical system, management science is an emerging discipline that developed in the early 20th century. It is a theoretical system composed of a series of management principles, rules, procedures, forms, methods, and tools, representing a rational understanding of the objective laws of management activities. The primary teaching of this textbook are undergraduates, so the selected cases are mainly self-authored, medium-short in length, high-structured or technical problem-oriented cases, as well as short-structured vignette cases. This book is divided into three parts. Part 1: Cases, which are used solely as materials for classroom discussion and are not intended to prove the effectiveness of any management method. Part 2: Question Bank, which includes five sets of sample exam papers for students to self-assess their learning outcomes and conduct effective review. Part 3: Teaching Slides, which arePPT files designed to help students organize the basic knowledge points of management. The content is summarized based on the long-term teaching experience of the authors and references Heinz Weihrich and Harold Koontz's Management (11th Edition).