Take a closer look at P&G (Second Edition)

Author: Xiao Fufeng
Publisher:
Publish Date: 2006-07-01
Features: This book explores the marketing strategies of P&G from the perspective of the entire corporate organization, comprehensively presenting how the entire marketing process is smoothly executed within P&G, along with the many supporting mechanisms and organizational factors behind it. From this book, you will not only clearly see P&G's actions in brand management, corporate culture, teamwork, R&D innovation, and talent management, but also gain a comprehensive understanding of P&G's numerous brands—such as Head & Shoulders, Pantene, Herbal Essences, Sunsilk, SK-II, Pringles, Tampax, Pampers, and Olay—through the case studies in the book. Readers will appreciate the charm of P&G as a global marketing model.