Outstanding Hisense Marketing: The PBI Marketing Method in the Era of Product Homogenization (Second Edition)

Author: Wang Ruiji
Publisher:
Publishing Time: Not Available
Features: The PBI model straddles the line between "learning" and "practice." Every concept here can be interpreted differently, as we have clearly seen that many eager marketers, after diligently studying Western theoretical works or textbooks by domestic theoretical experts, realize that theory is far removed from practice. What we provide are not concepts, but ideas—the strategies and insights refined through the market tests of multiple successful products. There are no theoretical authorities here, only genuine intellectual exchanges. Of course, what is real is not necessarily perfect. The PBI model is a marketing framework that has grown organically in the complex market environment of China. If it can help more effectively disseminate our experiences and perspectives, serving as a catalyst for inspiration and brainstorming, then its existence and development are meaningful. Marketing is both a discipline and an art. If it is an art, there is no such thing as perfect—it can only be better, which is why imagination is even more essential. Marketing operations improve from bad to good, and from good to even better, through collisions. If every reader, after reading this book, can spark insights, ideas, or even business achievements that surpass the book itself, that would be our greatest joy.