Major Client: Identification, Selection, and Management (Second Edition)

Author: (English) Chaveton
Publisher:
Publishing Date: 2003-07-01
Features: Do you know who your major customers are, what they need, and how they see you? Have your business fully implemented major customer management, or are you just conducting sales? This book provides a set of practical tools to help you identify major customers, implement strategies to win and retain them, offer value-added suggestions that can bring substantial returns to your business, prevent competitors from vying for major customers, and cultivate mutually beneficial relationships. This book can help businesses focus on important sales activities. In short, it is the fundamental principles guiding global practice.