Successful Promotion: 100 Golden Rules and Practices

Author: Feng Zhang
Publisher:
Publishing Time: Not Available
Features: "In recent decades, in France and other Western countries, corporate spending on promotions has rapidly increased, surpassing the growth rate of advertising expenses, and the proportion of promotional funds in marketing budgets has also risen." In August 2005, a famous shopping mall in Beijing achieved sales of 130 million yuan and 2 million visitors during a continuous 60-hour promotional event. Geely, a model of China's economy car, launched a nationwide promotional campaign with the ultra-low price of "Affordable Luxury Car32000," selling over 10,000 units in just one month in 2004, three times more than the 3,000 units sold by other cars in the industry, creating a sales miracle. This book introduces over 80 promotional methods, which are currently the most numerous and comprehensive in similar books, with the selected examples being outstanding. In summary, the book features a wealth of methods, rich examples, and strong practicality.