Beijing. World: Chinese-style lasting success

Author: Wei Sanshui
Publisher:
Publishing Time: Not Available
Features: This book takes Yanjing Beer as its focal point, set against the backdrop of the industry's long history. It authentically depicts the 25-year development journey of Yanjing and the localized experience of a Chinese enterprise achieving enduring success. It also elaborates on the fact that as China transforms the world, Yanjing Beer is also reshaping the landscape of the entire Chinese beer industry.