Entrepreneurship: Strategy and Resources (3rd Edition)

Author: (USA) Dorling
Publisher:
Publishing Time: Not available
Features: With the rapid development of China's economy and the increasingly standardized market environment, more and more people are starting their own businesses today. However, managing and operating a business is not an easy task. This book is an excellent textbook on entrepreneurship, designed to help readers gain the competitive advantages needed for successful entrepreneurship. What sets this book apart from other textbooks is its distinctive perspective: explaining entrepreneurial phenomena from the resource-based theory, focusing on the formulation and implementation of entrepreneurial strategies, and taking the resources required by entrepreneurial firms as the point of focus. It comprehensively and systematically elaborates on how entrepreneurial firms can establish sustainable competitive advantages. Moreover, the book places great emphasis on practical applicability, featuring numerous representative cases that provide readers with the best guide for understanding and participating in entrepreneurship.