A Prescription for Chinese Family Clothing Enterprises (1)

Author: Zhu Wenxin, Lin Shaobo
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Features: This is a training manual designed to inspire sustained growth in fashion family businesses. The book examines Chinese fashion family businesses from several perspectives, including analyzing strategic missteps, deconstructing human resources, exploring cultural heritage, focusing on brand operations, orchestrating marketing strategies, and enhancing overall competitiveness. It offers a series of prescriptions to address the challenges faced by Chinese fashion family businesses. The book is rich in detailed case studies, which are both persuasive and practical, aiming to provide valuable insights and inspiration for Chinese fashion family businesses.