Sea Journey: Practice and Exploration of New Cultural Real Estate

Author: Cui Pei
Publisher:
Publish Date: 2004-12-01
Features: New Cultural Real Estate, a concept system of new products and services in the real estate industry; it is also a new ladder of urban development in socio-economic life. — Chen Weishu
This series of books may seem to be discussing real estate, but in reality, it delves more into urban culture and social life, even touching on people's reflections on some deep-seated issues in the current socio-economic development. Over the past two decades, China's economy has achieved remarkable sustained high growth, and while the world is amazed and impressed, it has also seen many severe problems brought about by rapid development, as well as the superficiality and behind initial achievements.
In the real estate industry, although the appearance of many cities has undergone rapid changes and residents' living conditions have significantly improved, the efforts and contributions of developers are undeniable. However, people tend to discuss and remember more: the sudden wealth of the newly rich, the collusion between officials and business, vulgarly extravagant advertisements, buildings that are overpriced, low-quality, and impractical, as well as the anger and resentment of residents who were forcibly relocated and homeowners who faced unfulfilled sales promises.
Facing such a situation, what do we truly want? What do we still lack? People are forced to calm down and engage in deeper and more profound reflection. "New Cultural Real Estate" emerges as a new banner in this reflection and in the increasingly deepening practical exploration within the real estate industry. It advocates the development of real estate with the philosophy of new culture and further promotes the spirit of the times through the development and operation of real estate.
This is not an invention or brand right of any particular individual or company. It reflects the inner cries and pursuits of countless sincere and responsible real estate investors and developers. It is a call of the times and a demand for social progress and the interests of the general public.