Travel Marketing Marketing

Author: Guo Zijun
Publisher:
Publish Date: 2003-07-01
Features: This book is one of the unified teaching materials for tourism management majors in higher education. The entire book consists of 11 chapters, which conduct in-depth and systematic research on the basic concepts and theories of tourism marketing, tourism market segmentation and marketing strategy selection, tourism marketing strategy and implementation, tourism marketing environment analysis, tourism market research, survey, and forecasting, tourism product strategy, tourism product pricing strategy, tourism product sales channel strategy, tourism promotion strategy, tourism marketing management, as well as relevant marketing issues of tourism attractions, hotels, and travel agencies. Each chapter, in addition to basic knowledge, also includes practical cases, exercises, and discussion questions, making the content rich and the format innovative. This book can serve as a textbook for tourism management majors in higher education, as well as for tourism vocational education, tourism industry training, self-study exams, and reference material for senior management in tourism enterprises. This book is one of the unified teaching materials for tourism management majors in higher education. The entire book consists of 11 chapters, which conduct in-depth and systematic research on the basic concepts and theories of tourism marketing, tourism market segmentation and marketing strategy selection, tourism marketing strategy and implementation, tourism marketing environment analysis, tourism market research, survey, and forecasting, tourism product strategy, tourism product pricing strategy, tourism product sales channel strategy, tourism promotion strategy, tourism marketing management, as well as relevant marketing issues of tourism attractions, hotels, and travel agencies. Each chapter, in addition to basic knowledge, also includes practical cases, exercises, and discussion questions, making the content rich and the format innovative. This book can serve as a textbook for tourism management majors in higher education, as well as for tourism vocational education, tourism industry training, self-study exams, and reference material for senior management in tourism enterprises.