Franchise 300 Q&A: Basic Knowledge Managers and Supervisors Should Master

Author: Wang Yan
Publisher:
Publish Date: 2006-03-01
Features: Currently, franchising has penetrated into various sectors of China's commodity market. Although it is still in its early stages, it has already demonstrated significant potential and space. Major and medium-sized cities in China have now established large-scale chain supermarket companies with considerable operational scale. Many world-renowned brands have also developed franchising in China and will primarily rely on this form for future growth. The accelerated development of franchising in China necessitates that we seriously study and understand it. Fundamentally, franchising is a scalable, low-cost, and intelligent business expansion method that leverages the transfer of intellectual property, fully mobilizes all favorable factors, and implements optimized organization. It not only aligns perfectly with the direction of enterprise development in the knowledge economy era but also possesses substantial advantages in itself. These advantages have been proven over its over-100-year development history overseas. This book provides a detailed analysis of the principles, history, legal regulations, and the entire process of joining franchising, aiming to help readers quickly familiarize themselves with and understand franchising.