Information drives decisions: Professional Manager Information Management Standard Training

Author: Xu Han
Publisher:
Publish Date: 2005-01-01
Features: The Professional Manager'sTraining Series is based on the professional manager's examination certification and grading system. It systematically introduces 21 basic skills covering the five major management systems of professional managers, starting from the practical needs of professional standard training. The book is divided into six volumes: "Details Determine Success," "Execution Determines Efficiency," "Market Determines Marketing," "Cost Determines Profitability," "Information Determines Decision-Making," and "Habits Determine Power." This book is characterized by standardization and authoritative practicality, aiming to improve the management level of professional managers through standardized training of their professional quality and management skills. This, in turn, serves the dual purpose of enhancing the performance of both the managers themselves and the companies they serve. This book primarily focuses on the professional standard training of marketing management for professional managers, covering content such as marketing plan management, market strategy selection, market research methods, sales management, and international trade management.