How can CS improve customer satisfaction?

Author: (Japan) Tetsuo Takeda
Publisher:
Publish Date: 2004-06-01
Features: Enhancing customer satisfaction has become a current trend. In reality, ensuring customer satisfaction is fundamentally a basic requirement of business and should not be treated as a fleeting trend. Since trends are transient, people's attention will inevitably shift to other matters once the trend fades. However, providing services or ensuring customer satisfaction should not be neglected simply because a trend disappears. Whether it is a business, a government agency, or an individual store, relentless efforts must be made to satisfy customers or deliver certain services. What is the fundamental meaning of service? How can all customers be satisfied? This book explores this topic—something all businesses must address—comprehensively, combining numerous classic case studies to detail the methods and concrete steps for advancing Customer Satisfaction (CS). At the end of the book, the author has also dedicated a chapter to helping readers test the key points of CS advancement, ensuring they truly master the CS principles.