100 Management Fables That Influence the World II

Author: Yang Baojun
Publisher:
Publish Date: 2006-01-01
Features: Starting a business itself is not an easy task. There are so many people to manage, so many competitors to study, and so many customers to warmly attend to. Managers, administrators, and marketers are constantly holding a pile of plans and reports, from morning till night. Sometimes, they feel the helpless pain of exhaustion and the arduous struggle. They long for wisdom, for insights that come from the heart.
One day, when we open a book and step into fables from ancient times, modern times, and our own surroundings, we can’t help but smile. It’s as if we see wise figures at ease in the vast ocean of time, striking waves far and wide, while other wise ones speak to us, sharing insights about life and work. Then, we smile, for the boats of fables from philosophers are placed at the nearby ferry docks. They speak of management and marketing insights, urging us to move forward.
In today’s fierce market competition, let us always remember such fables: Every morning, an African gazelle wakes up and knows she must run faster than the fastest African lion, or she will be eaten. Every morning, an African lion wakes up and knows he must run faster than the slowest gazelle, or he will starve. Whether you are a lion or a gazelle, you must start running when the sun rises. Have you started running?