Management of Enterprise (12th Edition)

Author: [German] Schmalen, translated by Shi Shiwei et al
Publisher:
Publishing Date: 2004-10-01
Features: The Social Market Economy model of Germany is a successful economic history. In just a few decades, Germany has shaken off the shadows of World War II and become a prosperous industrialized nation with high output, high income, and high welfare. Faced with increasingly fierce global competition, people have every reason to seek the secrets of Germany's economic success, understand the operational and management models of German enterprises, and embrace the challenges of globalization. As a classic textbook on German economic management, this book has been published in its 12th edition. It systematically reflects the latest developments and changes in this discipline and Germany's economic and legal systems, covering all important areas of German corporate management. It is an indispensable authoritative textbook for understanding the legal forms of German enterprises, production planning, investment planning, pricing policies, accounting systems, and work compensation. The book is accompanied by numerous examples and is easy to understand. Each chapter ends with exercises, and answers can be found in the accompanying workbook. This book has not only achieved success in Germany but is also highly regarded in other countries. It has been translated into languages such as Russian, Bulgarian, and Hungarian and is widely read.