Business communication

Author: Huang Zhuying, Huang Jie
Publisher:
Publish Date: 2001-10-01
Features: If effective communication is the driving force behind business success, then communication skills are the foundation of business success. Business Communication teaches you concise language communication models, enabling you to showcase your strengths effectively within limited time and learn the most knowledge of business communication, thereby influencing relationships between businesses and customers. Business Communication discusses the basic principles and practices of business communication, divided into ten parts that introduce an overview of business communication, the symbolic system of communication and information dissemination media, communication processes and models, self-communication, interpersonal communication in business administration, organizational communication in business administration, mass communication in business administration, cross-cultural communication, and the effectiveness of business communication. Based on classic theories from disciplines such as information, economics, management, linguistics, sociology, and psychology, the book introduces various activities of business interaction, different stages of business transactions, and communication language in various business fields. It helps those who struggle with verbal expression to overcome communication barriers and navigate the dynamic business world with ease. Starting with real-life examples, the book makes the content vivid and elegant, enhanced by the authors' conversational writing style, allowing readers to gain knowledge in a joyful atmosphere. Readers interested in business communication will find this an invaluable book. The book discusses the basic principles and practices of business communication, including an overview of business communication, the symbolic system of communication, information dissemination media, communication processes and models, and self-communication.