Advertise Wisely: How to Create Effective Ads

Author: Xi Yang
Publisher:
Publish Date: 2001-08-01
Features: The author wrote this book with two main purposes: one is to summarize his years of practical experience, and the other is to promote a spirit of "being responsible to consumers as well as to advertisers" in the competitive advertising industry, which he has personally practiced. This book elaborates on effective advertising, covering everything from the effectiveness of advertising to the specific operations of effective ads. It includes numerous practical examples, allowing readers to progress step by step with the book. The book provides detailed insights into the advertising strategies of well-known brands like KFC, DuPont, and TCM Beauty Capsules—primarily focusing on the operation of soft advertising. It offers enlightenment to readers. This is not a textbook, but a practical manual, a revealing work. As a seasoned advertising professional, the "secret techniques" honed over years of experience have earned him and his many clients widespread acclaim. In this book, the author avoids general discussions of theories and concepts, instead adopting a practitioner's perspective to grasp the essence of the problem—how to make advertising effective. With a wealth of practical cases and closely guarded insights, the world of advertising comes to life under the author's pen, appearing so vivid and fascinating.