I'm Crazy for Her: Why Southwest Airlines Succeeded

Author: (USA) Fred Fiedler, Fred Fiedler
Publisher:
Publishing Time: Not available
Features: This book is a classic American business bestseller, offering a comprehensive and engaging exploration of the management principles of Southwest Airlines, one of the most successful companies in the United States. Southwest Airlines is the only airline to have achieved sustained profitability for 31 consecutive years. Since 1990, the stock market value of Southwest Airlines has increased threefold, with trading volume reaching 20 times the annual revenue. Herb Kelleher, the CEO of Southwest Airlines, was ranked as the "Most Favorite Employer in America" by Fortune magazine. Southwest Airlines has become a global model in the aviation industry. Not only has the company led the industry in performance and dominance, but it has also achieved this success while fostering a culture of fun, encouraging employees to enjoy their work, and embracing a "play hard" ethos. Southwest Airlines has undoubtedly created one of the greatest success stories in the history of American commercial aviation. This is the first systematic popular book in China that describes Southwest Airlines, and it has sold over 500,000 copies abroad. To this day, it continues to dominate the Amazon bestseller list with an impressive monthly sales of 2,000 copies.