Interpreting Shunchai: The Enigma of a Company's Unconventional Expansion

Author: Zheng Aimin
Publisher:
Publish Date: 2005-03-01
Features: Opening chain stores to sell houses, leading the industry with billions, and quickly reshaping the landscape of Chinese real estate with a "latecomer" attitude; separating the growth value of Chinese cities while ruthlessly reordering behavior. In late 2004, Soochow stood out among several candidate giants such as Vanke, Shangri-La, China Mobile, and Gome, and was honored as the "2004 Big·China's Annual New Enterprise" by media outlets such as New Weekly, Sina.com, and Eastern Television. The award citation is as follows. In the past two years, Soochow's "wolf pack" and their "alpha"—the "real estate hacker" Sun Hongbin—have been the most controversial and enigmatic figures in business. Will they fall like Delong? Can they continue their unconventional expansion and maintain the No. 1 position in China's real estate industry? Will their unique business model and corporate culture create another miracle? This book will help you unravel these mysteries.
This was once a hot buzzword, with mixed praise and criticism. Wherever the Soochow army went, controversy followed. In the street talk of ordinary people, the pronouncements of experts and celebrities, the passionate writings of scholars and heavyweights, and the focus of the media. Especially after the Spring Festival of 2004, with the explosion of controversies on websites like Beijing Daxing Century, the debate across the country reached its peak. Wherever Soochow went, doubts trailed.
Ten years, from 500,000 to 10 billion—A Chinese business legend, a story of a company's unconventional expansion. The reporter Zheng Aimin from Tianjin Daily followed Soochow's founder Sun Hongbin and hundreds of ordinary employees, witnessing the growth trajectory of Soochow over the past decade. Based on extensive first-hand materials, the reporter objectively and truthfully narrates Soochow's explosive growth from 500,000 ten years ago to 12 billion in annual sales, becoming No. 1 in the Chinese real estate industry. It offers unique and incisive analysis and interpretation of the doubts and concerns of industry insiders and the media—whether the capital chain can keep up, the risks of nationwide expansion are too great, the rapid expansion speed is prone to loss of control, and the ambition to challenge the throne, etc.