Crisis Management: The Key to Government, Enterprises, and Individuals Maintaining Invincibility

Author: Ping Chuan
Publisher:
Publish Date: 2005-01-01
Features: A great company develops itself in a crisis, while an average company perishes in one. Only a great company thrives in adversity. — Andrew Grove, former President and CEO of Intel. The method used to avoid disaster during a hurricane is not much different from the one used during a storm or any other event. In other words, crisis events may vary greatly, but they can be addressed through a set of crisis management procedures and necessary measures. Crisis management is the key to the success of governments, businesses, and individuals. Crises have become the norm in our lives, not just isolated incidents. This applies to governments, businesses, and individuals alike. A country without a crisis awareness will eventually face problems; a business without such awareness will eventually collapse; and an individual without it will inevitably encounter unforeseen misfortunes. In this sense, crises are a test of character, with the outcome being either rebirth in the face of crisis or disappearance. In this book, we are not concerned with theoretical discussions but aim to raise awareness of crisis management and prevent problems before they arise. We also want to convey the idea that strong defense is the fundamental way to prevent crises. Because while solving problems properly is certainly desirable, eliminating crises in their early stages is truly successful. Let us begin this book with two of the three sentences from Wu Bingxin, the former CEO of San Zhu, after he survived the company's life-and-death crisis: "The best time is the time of danger." "I want to share San Zhu's experiences, lessons, and insights to raise awareness of crisis management."