Management 10 Arguments - The Core Capital of Enterprise Competition

Author: Ning Xiangdong
Publisher:
Publish Date: 2004-06-01
Features: This book builds a bridge between Western and Chinese management practices, making it an important work. The author, Ning Xiangdong, is an outstanding professor who was once a member of the PMD program at the Harvard Business School. Since then, he has been dedicated to the research and development of cases, striving to uncover the deeper meanings hidden within them. He has always wanted to apply management concepts gained in the United States to Chinese enterprises. The content of this book is concise yet highly practical. It discusses many well-established theoretical frameworks in the United States and adapts them to the context of China. The author clearly describes Michael Porter's Five Forces analysis. He then develops a case study on "Gree." The book also addresses other equally important issues, such as the challenges of diversification. Additionally, it explores how Chinese enterprises should apply the new framework of value-based management. The latter part of the book covers significant topics as well, including organizational effectiveness, the process of corporate improvement, and how to appropriately manage and control change.