Localization Survival: Success and Failure Lessons for Multinational Corporations' Management in China

Author: Yang Jie Song Hongchao
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Features: In today's highly integrated global economy, localization can be said to be the first step for companies to achieve internationalization. Both foreign companies entering the market and Chinese companies expanding overseas face the operational challenge of "localizing for survival." This book analyzes and summarizes the localization strategies of more than 20 multinational companies operating in China through their successful and failed cases, focusing on aspects such as product branding, senior-level public relations, human resources, corporate culture, and marketing management. The aim is to draw insights that can inspire and provide reference for Chinese companies' strategies of、, as well as offer benefits for the management of foreign companies operating in China.