E-commerce Technology and Application (Assistant E-commerce Professional Level)

Author: Yu Peng
Publisher:
Publish Date: 2005-01-01
Features: This book is based on the "National Vocational Standard for E-commerce Professionals (Trial)." It systematically explains various practical technologies used in e-commerce applications, including browser software IE6.0, email clients Outlook Express and Foxmail, search engines, web page creation tools FrontPage 2002, download software FlashGet, and compression/decompression software WinZip 8.0 and WinRAR. It also covers knowledge about network viruses and the use of common antivirus software, as well as introduces practical knowledge of network marketing and electronic transactions. The book provides detailed explanations of e-commerce operational processes, with corresponding practical exercises at the end of each chapter to help students learn and master the content. The book is comprehensive in scope, innovative in format, strong in practicality, and highly applicable, closely aligning with China's current vocational qualification assessment system. It is suitable as a textbook for e-commerce, computer science, finance and economics, business, and marketing majors in higher education institutions. It can also be used as a reference for managers, business professionals, and technical personnel in practical work. This book is designed to be used in conjunction with "E-commerce Basics (Assistant E-commerce Professional Level)." Additionally, it includes a teaching guide, electronic lesson plans, and answers to exercises (in electronic format) to facilitate teaching.