Ye Maozhong Planning (Volume 1) ()

Author: Ye Maozhong Marketing Planning Agency
Publisher:
Publishing Time: Not Available
Features: This book presents a comprehensive showcase of 28 practical marketing and advertising case studies personally planned by the renowned marketing strategist Ye Maozhong. In this book, the author proposes the concept of "transverse marketing" (), believing that this approach enables one to dominate the market (). The case studies featured in the book demonstrate the author's successful application of both transverse and longitudinal marketing strategies. In emerging markets, longitudinal marketing allows for easy territorial expansion (), while in highly competitive mature markets, transverse marketing is essential for creating creative miracles (). The book offers practical insights, experiences, reflections, and unique perspectives from the author, along with numerous images and Ye Maozhong's signature humorous writing style, sharing with readers the Ye Maozhong experience for quickly boosting brand awareness and sales.