Strategic Management (8th Edition)

Author: Fred R. David (USA)
Publisher:
Publish Date: 2001-01-01
Features: This book elaborates on the general principles of corporate strategic management and proposes pathways for telecom enterprises to shape competitive advantages and enhance core competencies through strategic management, addressing the competitive landscape and development opportunities faced by China's telecom industry. The book is divided into 7 chapters, covering topics such as the external environment analysis of telecom enterprises, the internal strategic elements analysis, the selection, evaluation, implementation, and control of telecom enterprise strategies, as well as strategic management in the era of competition and cooperation. It includes both introductions to domestic and international new strategic management theories and methods, as well as case analyses, combining theory and practice to provide readers with inspirational insights. This book serves as a training textbook on corporate strategic management and is suitable for managers and technical personnel of various telecom operating enterprises, as well as for management courses in postal and telecommunications colleges.