Rush Bay Media's Idiots: Analyzing the AOL-Time Warner Merger Case

Author: (USA) Monk
Publisher:
Publish Date: 2005-01-01
Features: On January 10, 2001, Monday, AOL announced the acquisition of Time Warner for $163 billion. People were amazed and called the merged company the "super aircraft carrier" in the media industry. On September 17, 2003, AOL-Time Warner announced that it would change its company name back to Time Warner, and the company logo was also changed from the original AOL logo to the Time Warner logo before the merger. "I've never cried in my career, but now I cry often."—Jerry Lee. The book records the largest failure case in the history of U.S. mergers and depicts the entire collapse process. This book aims to seriously analyze the AOL-Time Warner case and investigate the completed and unfinished details.