Open the Crisis Door: 30 Techniques in Crisis Management

Author:() Ed.
Publisher:
Publish Date: 2006-02-01
Features: This book introduces internal management techniques and external communication techniques for the four different stages of a crisis, namely the latent period, outbreak period, handling period, and recovery period. It utilizes 60 typical corporate crisis cases and their commentaries to present the theoretical knowledge of 30 crisis management techniques.