Big Idea; Inherent Drama

Author: Peng Cheng
Publisher:
Publish Date: 2006-01-01
Features: This book introduces how to find the inherent humor and dramatic elements in product promotion, achieving successful product marketing through the dissemination of these natural dramatic qualities. It extensively covers how to use humorous and dramatic appeals in product marketing. By introducing the classic theories of representative companies of great creative ideas, the book enables readers to clearly understand what great creative ideas are and how to obtain them.