Author: Mao Yunshi
Publisher:
Publish Date: 2005-09-01
Features: Content and Characteristics: The features of this book are:
1. Strives to meet various needs
2. Written as much as possible according to the modern MBA teaching model
3. Aims to comply with international practices while also being suitable for China's national conditions, adapting holistically to higher-level needs.
Target Audience: This book is written for MBA students, but with appropriate selections by instructors, it is also very suitable for senior undergraduate students of economics and management. As a textbook, it has been used by graduate and MBA students, receiving many feedback comments. Some unknown readers have also sent letters and emails to express their opinions and pointed out some errors. Based on three years of teaching practice, research accumulation, and feedback, we have supplemented and revised the edition to form the second edition. In addition to correcting the errors in the edition, the second edition has the following innovations:
- Added new materials in appropriate places
- Removed some older empirical studies and replaced them with new empirical research content based on the author's surveys
- Increased the number of exercises and discussion questions.
Many textbooks abroad are revised multiple times and continuously republished to improve quality and become premium resources. This is not only worth learning from but also our direction of effort.
Corporate Economics (Second Edition)
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