Author: Philip Kotler (USA), Gary Armstrong
Publisher:
Publish Date: 2000-01-01
Features: This is a classic work by "the father of modern marketing," Philip Kotler. He introduces the theory and practice of marketing in an accessible manner. This new fourth edition includes new cases on international marketing. Professor Kotler and Professor Armstrong have jointly worked to make the complex field of marketing highly practical, easy to learn, and engaging. This book is especially suitable as a marketing textbook for MBA students and managers in our country.
Kotler Marketing Tutorial (4th Edition)
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