Retail Industry (English Version)

Author: M. Hart et al.
Publisher:
Publish Date: 2002-09-01
Features: In the 21st century, the field of retail management in the United States has developed a series of new theories and practices. On one hand, the development of information technology and the internet has opened up new prospects for the growth of retail. On the other hand, the management models of traditional "brick-and-mortar" businesses have been constantly challenged by new management theories and models in the online environment. This book is set against the backdrop of American retail in the early 21st century, focusing on the new developments in retail management theories and practices of the new century. The book covers topics such as the analysis of the retail business environment, the formulation and implementation of retail corporate strategies, retail product distribution, the design of retail areas and stores, retail marketing methods, as well as legal and ethical issues in the retail industry. The cases cited in the book are directly derived from the realities of the U.S. retail industry, and the related analyses and problem designs are highly practical, making them valuable references for the Chinese retail industry. This book can serve as a self-improvement read for white-collar professionals, a corporate training textbook, a popular reading material for MBA students, and is also suitable as a teaching text for various business schools.