Small and Medium-sized Enterprises Market and Marketing

Author: Xiang Run, Gao Yuan
Publisher:
Publish Date: 1999-01-01
Features: This book takes marketing as the main line, discussing a series of content in marketing management of small and medium-sized enterprises, including market environment analysis, investigation and forecasting, marketing planning, marketing positioning, marketing mix, and other steps. It particularly highlights the sales issues and human resource management issues most concerned by small and medium-sized enterprises.