Amway Business: The Success Path of the World's Largest Direct Selling Company

Author: Li Ji, Chen Mo
Publisher:
Publish Date: 2004-11-01
Features: During the economic downturn in the United States, many companies (including IBM and GM) had to lay off a large number of employees, but Amway did not. Instead, Amway's production and business scale have been steadily growing. It is particularly worth mentioning that over its 40-year development, Amway has never borrowed funds from banks. This is enough to demonstrate its sound financial health and stable operations. Amway stands for "American Way," meaning the American-style entrepreneurial spirit of freedom, equality, and fairness, as well as the American approach to pursuing prosperity. It also implies "owning your own business." DeVos once explained, "We chose the name Amway because the American approach of respecting private property and advocating free enterprise is our best choice."