Dominate Asia: The APAC Strategy of Global Giants

Author: Qian Weili, Shi Zhenrong, Zhu Boyong
Publisher:
Publish Date: 2005-01-01
Features: With the establishment of the ten-plus-one free trade area in ASEAN and the implementation of the "going global" strategy, an increasing number of Chinese enterprises will enter the Asian market. The case studies of successful enterprises in the Asia-Pacific by the three authors are a reference book for Chinese entrepreneurs who aim to achieve success in the Asian market. — Lin Yifu, Director of the China Center for Economic Research at Peking University
The vast market potential of the Asia-Pacific has attracted numerous foreign investments. However, many foreign enterprises have faced painful lessons in participating in the Asian market because they failed to develop clear and comprehensive business strategies and execution plans tailored to the distinct competitive environment, Asian culture, market realities, and local customer expectations. The authors of this book refer to numerous examples and case studies across various industries and systematically apply analytical models and curves to depict the complex environment of the Asia-Pacific market. Additionally, they further elaborate on the quantitative methods for creating business strength matrices and strategic direction matrices, aiming to help readers gain a comprehensive and in-depth understanding and analysis of the Asia-Pacific market, thereby formulating clear and effective business strategies.