Strategic Management (English Version)

Author: Compiled by the Press
Publisher:
Publish Date: 2005-07-01
Features: "Developing influential leaders worldwide" is the mission of Harvard Business School. Established in 1908, Harvard Business School fulfills this mission by implementing various programs that impact many different individuals. Harvard Business School is most famous for its MBA program, but we also pursue our mission through Executive Education Programs (including the AMP program and over 100 other training programs for professional managers) and through publications by Harvard Business School Press. Our publications include Harvard Business Review, Harvard Business School books, online courses, and Harvard Business School case studies. Providing advice to outstanding institutions is also an important aspect of our mission. Over the past 60 years, Harvard Business School has not only provided teaching cases to institutions worldwide but also helped them and their faculty improve their case teaching capabilities through various programs. These include: the International Teacher Program (ITP), the Case Teaching and Participatory Learning Methods Training Program (CPCL), and the Case Teaching and Participatory Learning Methods Training Program (PCMPCL). Among these, the PCMPCL program was launched in August 2005, with the goal of helping leading business schools in mainland China, Hong Kong, Taiwan, and Singapore enhance their ability to skillfully apply case teaching and heuristic teaching in MBA programs, executive education programs, and management practice-oriented research. Through years of practice, Harvard Business School has found that the application of case teaching typically goes through three stages. First stage, cases are used in management classrooms as examples or illustrations of concepts or principles. Second stage, case studies are used as the primary learning method, relying on case discussions. Third stage, professors begin to extensively apply their findings from case studies and curriculum development to teaching, in order to better understand and convey decision-making processes. To fulfill our mission, Harvard Business School and Harvard Business School Press are delighted to partner with China Renmin University of Political Science and Law to help Chinese business schools and their professors make the transition from the second stage to the third stage. Our efforts include: providing a 10-day PCMPCL training program for professors from mainland China, Hong Kong, Taiwan, and Singapore; publishing a series of casebooks edited based on MBA core courses (in both Chinese and English versions); organizing a series of follow-up training programs for case teaching and case writing; and establishing a case study service center for Chinese teachers. The purpose of our efforts has two aspects, both of which are closely tied to the mission of Harvard Business School. One purpose is to promote the improvement of global management education by helping educational institutions worldwide—just like the institutions we have found in China—develop their own case teaching capabilities focused on management practice. The other purpose is to help these institutions cultivate teachers who can lead their schools, enabling them to write new case studies and teaching materials that can be shared globally. Such case studies, which meet international standards while being closely related to China's specific management practices, are urgently needed by Chinese management education institutions. We are delighted that China Renmin University of Political Science and Law and many outstanding business schools in China have joined our team. We hope that the publication of Harvard casebooks in China will benefit Chinese educational institutions, teachers, and their future professional managers, helping them realize their dream of playing a significant role in the global economy. Steven C. Wheelwright Senior Vice Dean and Baker Fund Professor Harvard Business School June 2005