Clothing Production and Operation Management (Third Edition)

Author: Ning Jun, Editor-in-Chief
Publisher:
Publishing Date: 2006-01-01
Features: This book applies production management and business management theories, combining professional knowledge of the apparel industry. It widely incorporates the latest production and business management theories and research findings from both domestic and international sources. Fully considering the practical needs of production and business management in apparel enterprises, it systematically and comprehensively explains the connotations of production and business management, production planning and process control, process development and control, quality inspection and control, material management, equipment management, enterprise production cost control, enterprise human resource development and management, business planning, organization and control, business strategy, business environment, market forecasting and business decision-making, product decision-making and pricing decision-making, channel decision-making and promotion decision-making. The book is well-structured, with clear focus, concise and easy-to-understand arguments, and strong practical applicability. It is suitable for students and teachers of universities and colleges majoring in apparel and marketing management, as well as business management personnel and marketing professionals.