Subvert Advertising: Creative Concepts and Business Strategies from France

Author: Jean-Marie Dru (France)
Publisher:
Publish Date: 2002-11-01
Features: This book proposes a set of groundbreaking advertising creative strategies, teaching you how to analyze the logic and conventional methods of the advertising industry, how to break free from tradition and rules, generate creative ideas, and shape a brilliant future for products (or brands, services, and images). With a new perspective and new concepts to view problems, it helps overcome the barriers of creative thinking, which is the core of this book. Around this theme, the book provides many tools for creative thinking, supported by nearly 100 successful cases to illustrate how to apply the "disruptive creativity" mindset to create more competitive market strategies, marketing tactics, and execution plans, enabling businesses to be reborn.