Company Strategy, 3rd Edition

Author: (English) Richard Lynch
Publisher:
Publish Date: 2005-07-01
Features: This edition is a comprehensive revision, continuing to provide a thorough, organized, and necessary treatment of strategic management in both the private and public sectors. The book explores both rational and creative approaches to enable students and practicing managers to develop successful strategies. New features of this edition:
· A more concise and streamlined design, while retaining all key content of the original edition;
· All cases have been updated;
· Revisions to competitive advantage, the dynamics of the "dot.com" bubble, customer-driven strategies, resource-based strategies, the development of mission and goals, and new approaches to cognition, innovation, and learning;
· Extensive revisions to Chapter 4 (Competitive Advantage), Chapter 5 (Customer-Driven Strategies), Chapter 6 (Competitive Resources), and Chapter 12 (Mission and Goals);
· Engaging new cases to spark readers' interest and better understand these complex, multi-faceted topics.
Traditional Features:
· Compared to other textbooks, this book offers more comprehensive explanations of major strategic concepts, with topics grounded in organizational behavior and economics;
· The equal and in-depth study of both rational and creative approaches to strategic development is unique to this strategic textbook;
· A concise and practical checklist of "Key Strategic Principles" is provided to condense and enhance the learning experience;
· Focused cases are designed for in-depth exploration of strategic concepts, as well as to provide a broader perspective alongside numerous cases;
· Extensive international coverage in both theory and practical cases;
· Strategic roles are examined from the perspectives of marketing, human resources, finance, and operations (production);
· Outstanding teaching support includes an interactive website for both students and instructors, slides, continuously updated case materials, a summary of case question answers, brief annotations for academic questions, and course plan outlines for different student courses.
《Corporate Strategy》is suitable for graduate and MBA students taking introductory courses in strategic management.