Strategic Analysis of Enterprises, Second Edition

Author: Zou Zhaoxi
Publisher:
Publish Date: 2005-01-01
Features: This book strives to better reflect the fundamental role of economics, especially modern economics, in strategic management. The innovative aspect of this book lies in integrating the economic analysis of corporate strategy into the description of the strategic management process, aiming to showcase the logical beauty of economics in strategic analysis and achieve the effect of making readers "not only know what is happening but also understand why it is happening." Considering that most strategic management courses in China and abroad are structured around management processes, the book maintains a logical sequence of "Strategic Analysis—Strategic Choice—Strategic Implementation" to meet teaching needs. In terms of content, the book attempts to provide a comprehensive synthesis and summary of the various viewpoints of strategic management theories from both domestic and international perspectives. The book emphasizes using comparative and inductive methods to distinguish itself from simple references to original texts, thereby helping readers better grasp the profound insights of strategic management scholars.