KFC Strategy: The Rapid Growth Strategy and Franchise Model of the World's Leading Chicken Fryer

Author: Chen Guang
Publisher:
Publish Date: 2004-10-01
Features: The first and only monograph dedicated to studying KFC. Building a chain and operating in the catering industry requires learning from McDonald's, but more importantly, from KFC.
First time to publicly reveal the operating secrets of brand in China's chain fast-food industry.
Tracking industry pioneers, uncovering benchmark enterprises.
This book uses concise and vivid language to thoroughly analyze KFC's development over nearly half a century and its step-by-step journey to achieve outstanding performance in China. It highlights KFC's unique and successful operational methods in brand management, marketing strategies, competitive tactics, local operations, employee management, and global expansion.
To help readers get a more authentic understanding of KFC's operational management, the book also extensively uses a large number of slides specifically designed for training. Combined with KFC's development at different stages, it vividly and concretely tells the story of its rapid growth and the specific path to achieving giant success.
This book uses concise and vivid language to thoroughly analyze KFC's development over nearly half a century and its step-by-step journey to achieve outstanding performance in China. It highlights KFC's unique and successful operational methods in brand management, marketing strategies, competitive tactics, local operations, employee management, and global expansion.
To help readers get a more authentic understanding of KFC's operational management, the book also extensively uses a large number of slides specifically designed for training. Combined with KFC's development at different stages, it vividly and concretely tells the story of its rapid growth and the specific path to achieving giant success.