Business Research Methods (7th Edition)

Author: Qikemangde (USA)
Publisher:
Publishing Time: Not available
Features: This book systematically and concisely introduces the basic theories of business research, elaborates on the process, methods, and techniques of business research, and its strong practicality is its most prominent feature. The author has extensive practical research experience and has a deep understanding of emerging internet research. The book provides detailed explanations of internet sampling, questionnaire design, online implementation of internet questionnaires, and potential issues encountered. Each chapter is accompanied by numerous review and reflection questions, and case studies are recommended to reinforce learning. Additionally, the book lists several websites with abundant data for readers to access, download, and conduct data analysis exercises. It will benefit individuals involved in business research in both academic and professional settings. This book is suitable for undergraduate marketing majors, MBA students, professional consultants, market research companies, and employees in enterprises involved in business research.